By: Abby Prince
Small businesses often struggle since they have limited cash flow,
resources, time, and a number of other factors working against them. As
a result of these obstacles, many small business owners are lost when
it comes to managing and marketing their businesses.
Anita Campbell, Editor in Chief of Small Business Trends,
offers up some advice regarding these situations in the above video.
The first thing on her list is prioritizing. Focus on what brings you
the most return on investment (ROI).
Next, make sure your fundamentals are still on target. Your
fundamentals should be SEO, PPC advertising, email marketing, your
blog, and online press releases. Don’t forget about your fundamentals
since they hold your business together.
After (and I did say after) your fundamentals are in order,
you can focus on social media. In the beginning, your social media
efforts will take longer since you have to allow time for set up and
building your community. But after you’ve gotten established, you
shouldn’t spend all your time on social media. Many times, small
business owners neglect their fundamentals because they are too caught
up with Twitter, Facebook, etc.
Social media is important, but it shouldn’t take priority over your
regular website updates. You want people to come to your site, so you
should have current content and material.
Decide on a specific brand and use it consistently on your social
media sites. Establish a personal brand as well as a business brand so
that they are always associated with one another.
These tips may seem too basic, but unfortunately, many business
owners skip the basics and move on to the advanced before they’re
ready. There is always time to build, but make sure you have something
to build upon before you move forward.
About the author:
Abby Prince is a Video Reporter/Anchor for SmallBusinessNewz.
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